Tourism in New Zealand generated approximately $11.5 billion or 9.3% of New Zealand’s GDP in 2000, forecast to grow to nearly $27 billion in 2010. It also supports one in every ten jobs in the country.

Tourism is a significant sector in Rodney’s economy, generating $94 million in 2002, and directly employing 1,310 Full Time Equivalents. What makes tourism such an important sector in the economy is that it not only creates jobs and provides a source of revenue for the local economy, it also:

• Creates amenities and activities which enrich and are of benefit to local communities
• Creates an identity and community pride
• Can lead to environmental and cultural protection and development.

The goals for tourism in Rodney district are to achieve:

• A high-growth, vibrant and proactive sector
• A well branded and recognised tourism destination
• A high standard of innovation, growth and development